The transfer noise continues around Cristian Romero, even if it's all quiet at Tottenham Hotspur; and that will be a familiar feeling at the north London club.
Spurs and long-running transfer sagas with plenty of noise around them are a common occurrence. Think Gareth Bale and Luka Modric in the past and Harry Kane for most of his goal-plundering years at the north London club. Every summer with the England captain brought noise aplenty with interested clubs stoking up the atmosphere and attempting to unsettle the player and those around Tottenham.
All three of those players did eventually leave Tottenham but it was not when everyone expected they would depart, often a year or two later. In total they exited the Premier League club for abroad for a combined figure of roughly £220million including add-ons.
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So the moral to the story seems to be that if you are going to take away one of Spurs' star players, then you are going to have to wait and pay the price tag.
This year, the subject of all the noise at Tottenham is Romero. As with Bayern's vocal pursuit of Kane two years ago when club officials spouted his name in interviews most weeks, so Atletico Madrid's interest in the World Cup-winning centre-back has been anything but reserved.
When Diego Simeone was asked in the mixed zone after the Club World Cup defeat to PSG about the Spurs defender he reportedly replied with a grin: "Do I want Cuti Romero? Of course! He's a great player."
The Spanish media reports around the Tottenham man have been similarly big and bold, with claims that Simeone calls Romero every day trying to get the move done for his compatriot and the view of some of the press there is that Spurs are expected to give in to the might of Atletico's powerful approach eventually for the 27-year-old.
The problem for Simeone is that if he has indeed been calling Romero every day, then he's been calling the wrong person. The phone number of chairman Daniel Levy is the one he really needs.
With two years left on the Argentine's contract and Romero having just been named as the player of the tournament in the Europa League and man of the match in that final in Bilbao, his price as a World Cup winner and two-time Copa America winner is going to be large. Don't forget, this was the man Lionel Messi declared 'the best defender in the world'.
So bearing in mind Levy's previous stance over star players - think Sir Alex Ferguson saying that dealing with the Spurs chairman over Dimitar Berbatov was more painful than his hip replacement - and you would imagine that the certainty over a deal in the Spanish media is more than a touch premature.
Tottenham signed Romero permanently for around £42million in 2022, after a first season technically on loan from Atalanta. Bearing in mind everything he's won since then for country and now club, suggestions that Spurs might accept a deal worth just a few million or so in profit seems a bit far-fetched.
For Spurs to even consider a bid it will have to be seriously head-turning for a player who in the words of former Tottenham boss Ange Postecoglou makes those alongside him "walk a bit taller".
Recent reports coming out of Spain have suggested that Atletico had made a new bid of just €55million (£47.3million) with a potential further €15million (£12.9million) in add-ons.
However, football.london understands that at this point Tottenham have not received a new or recent bid for Romero. It's again worth looking at how close that reported base figure is to what they signed the Argentine for in the first place.
With all the noise in Spain, it seems to be quiet on the Romero front currently at Spurs. Whether that changes or not will likely depend on the player on his return in the coming days.
The centre-back is expected back at pre-season training at Hotspur Way among the group of internationals due later this week. New boss Thomas Frank is understood to be excited about working with Romero and wants him in his backline this season. As Simeone suggested, who wouldn't?
The aggressive nature of the Dane's brand of football should suit Romero, who enjoyed such a role under Postecoglou. It's also worth noting that up until this point, the centre-back has been respectful about Tottenham as a club he has affection for, albeit venting his feelings on some of the decisions taken by the hierarchy over the years.
The defender did say that he would like to play in La Liga at some point in his career, but he will also have Champions League football this coming season on the menu at Spurs. It's not like he would be slumming it in N17 if he were to stick around.
At 27-years-old, time is still on Romero's side and he may not have even reached his peak as a centre-back. He has now won a trophy with Spurs, the first club prize of his career, and he will know that he did so while not being available for much of last season due to injury.
All eyes will be on his return this week and that first meeting with Thomas Frank. There's plenty of noise around Cristian Romero but Tottenham will just want quiet focus in the weeks ahead.
Thomas Frank assembles his staff, the latest on Cristian Romero - click here to listen to the latest episode of Gold & Guest Talk Tottenham! Or to watch on YouTube!
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