KGen Nets $13.5 Mn To Build Verified Distribution Protocol For AI Companies

Blockchain startup KGeN (Kratos Gamified Engagement Network) has raised $13.5 Mn (around INR 119.7 Cr) in a strategic funding round from Prosus Ventures, Jump Crypto and Accel.

In a blog post, investor Prosus said that the round brought KGeN’s total funding to $43.5 Mn. Thestartup last raised $10 Mn in a round led by blockchain developer Aptos Labs last year.

Founded in 2013 by ex Nazaara Technologies CEO Manish Agarwal, Ishank Gupta and Ritesh Arora, KGeN operates a blockchain-based verifiable user distribution layer for AI agents, decentralised finance (DeFi) apps, and gaming platforms.

In essence, the startup helps verify real users for AI, DeFi and gaming companies as well as other consumer apps.

It also enables its customers to acquire and monetise real users at scale via on-chain engagement and commerce. Its product suite also includes K-Store, which offers decentralised storefronts to clients as well campaign tools to improve customer acquisition costs and improve lifetime value.

As per Prosus’ blog post, the company claims to boast a network of 3.9 Cr registered users, 61.4 Lakh monthly active users, and 7.8 Lakh daily active users, and an annualised revenue of $48.3 Mn as of August 2025.

KGeN’s ecosystem spans over 60 geographies and more than 200 live partnerships.

The startup operates at the intersection of blockchain, AI and consumer applications. As the market for each of these sectors continues to grow, developers are seeking robust, bot-resistant ecosystems to verify user data and on-chain identity.

In gaming, true ownership can unlock monetisation opportunities for players, while verifiable user data is critical for credit scoring on DeFi. In the AI arena, verified human users can provide crucial, high-quality human data signals for model training and evaluation. This positions KGeN to leverage its infrastructure layer to capitalise on the growing decentralised digital economies.

At the heart of all this is India’s blockchain market, which has been witnessing healthy entrepreneurial growth on the back of government support, differentiated use cases and the rise of enterprise applications beyond cryptocurrency. As per a report, the homegrown blockchain ecosystem is projected to become a $62.5 Bn opportunity by 2033.

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