'Game changer' anti-ageing serum that's usually £35 axed to £10 at Boots today

An anti-ageing night serum that usually costs £35 has seen a major price cut in a one-day flash sale at Boots. Today only, those looking for a product that will see them ‘wake up with younger looking skin’ can pick up a bottle of the L'Oreal Paris Age Perfect Cell Renew Midnight Serum for £10.

The formula is one of dozens of products that has seen its price cut as part of the health and beauty retailer’s weekly £10 Tuesday sale. The deal saves £25 on the usual price, with the skincare serum having also been reduced at Amazon.

L'Oreal claims that after only one week of using the overnight serum, skin appears 'younger, brighter and more luminous'. Four weeks of application promises to significantly diminish wrinkles and leave your skin looking firm, hydrated, and glowing.

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Touted for its non-sticky texture, it aims to shield the skin from daily environmental damage and bolster the skin's nocturnal repair cycle. The Midnight Serum is designed to 'support skin's own cell renewal process’ - a growing trend in skincare in recent years.

The No7 Future Renew Night Serum, £39.95, has fast become a fan favourite, adored for its pioneering peptide technology and its ability to work in harmony with the skin to reverse visible signs of damage whilst the user sleeps. The scientifically backed formula utilises chronotechnology to synchronise with the skin's natural overnight repair cycle, coupling it with powerful ingredients like peptides and hyaluronic acid to plump and rejuvenate the complexion.

Meanwhile, the Estee Lauder Advanced Night Repair Serum (£54.95, LookFantastic) employs similar technology - Chronolux Power Signal Technology - which is designed to enhance the skin's natural repair and renewal processes. But in the reviews, shoppers have suggested that the L’Oreal serum is ‘better’, not to mention currently almost £45 cheaper.

Of the L’Oreal serum’s 4.7 five star reviews, several suggest it’s a good budget-friendly alternative to Estee Lauder. One commented: “This is the jewel in L'Oréal's Crown. It's as good as Estee Lauder's Night repair and way way cheaper. In just a few days I noticed a vast improvement in my skin and the texture. It will never make wrinkles disappear but it will help the look of your skin and make your skin so soft.”

Another said: “It’s the best serum I have ever used. It makes me look younger it also makes my wrinkles go away.”

“Great product, comforting texture. I'm in my 50's and my skin need something special,” explained a third. “After a few nights, my face looks just younger, fine wrinkles are smoothed, the texture of the skin is clearly better. I am really delighted with the quality and price.”

Of the handful of less glowing reviews, a number of shoppers have complained about the product’s packaging, finding it difficult to use the dropper mechanism. One said: “I have been using this product for over a year now and i love it. It works well on my skin and gives it aglow. However, the dropper is useless. I have just opened another new bottle and i'm struggling to get any product into the dropper. Please change the dispenser for something that works otherwise I will be searching for an alternative product.”

Another added: “Neutral. Not yet noticed any difference 3 weeks in. Luckily I bought it for half the price. One thing is for sure the dropper is absolutely awful, very difficult to get the serum out, would prefer a pump or just tip it from the bottle.”

Despite the dropper, one mum hailed it as a ‘postpartum game changer’, rating it five stars, commenting: “Now, I have only been using this for 3 weeks but I can already see a difference in my usually dull, uneven skin. I have tried all sorts of creams, retinols and serums for the past 2 years after my skin changed so much after pregnancy, nothing helped, until I tried this serum! I am stocking up. It has reduced wrinkles too which is a huge bonus. Genuinely rate it so much although the dropper is awful.”

But the L’Oreal serum isn’t the only product available on £10 Tuesday worth looking at. There are also discounts on a range of popular brands like Liz Earle, Olay and No7, with discounts of up to £25 to be had. Shoppers can explore the full range of deals on the Boots website.