Heinz launches new ketchup in UK but gets rid of two major ingredients

Heinzhas released a brand new tomato ketchup recipe for health conscious fans - and it's packed with even more tomatoes, but it's missing two key components.

The famous Tommy K sauce is perfect to dunk your chips, layer onto a burger or squirt into your bacon sandwich, and now the brand new Heinz Tomato Ketchup Zero is promising a richer and bolder taste with zero added sugar and salt.

But when you think of items with no salt or sugar, you tend to assume it won't be as tasty. However to combat this, Heinz have packed 35% more tomatoes into each bottle, so the taste isn't compromised with zero sugar and salt and it's great for those looking to make more conscious health choices.

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The brand have listened to their customers, and Heinz’s latest sauce innovation comes after a recent survey of 50,000 Brits revealed that the number one attribute sought when deciding what to eat or drink was healthier choices with less sugar and salt. It means it's met the demand for healthier foods by turning up the tomato and turning down the added salt and sugar.

It's clear ketchup fans are impressed, as a taste test study revealed 9 in 10 people said Heinz Zero Added Sugar & Salt Tomato Ketchup delivers on the iconic quality they expect from the brand

Alexandra Bayet, Head of Innovation for Tomato Ketchup, Europe said: "Consumers expect 'Zero' products to fall flat on flavour – because 'Zero' often means 'less'. We wanted to turn that on its head and create a ketchup that’s all about more of what you love, even with fewer ingredients.

"Developed using our 150-year sauce know-how, taste expertise and containing 35% more sun-ripened tomatoes, grown especially for Heinz, our new Heinz Zero Added Sugar & Salt Tomato Ketchup, delivers a bold, satisfying taste that lives up to the standard set by our iconic original.

"So, whether you're choosing Zero or Classic, you can be confident it will taste like Heinz. And when it comes to ketchup, of course It Has To Be Heinz".

It comes after Heinz recently axed their tartare sauce but revamped it and launched Fish & Chips Sauce, also known as ‘Tartare 2.0’. The ingredients include gherkins, dill, salt, parsley and mustard. While the bottle wears the ‘Fish & Chips Sauce’ label, the ingredients are listed in a style that’s similar to the classic tartare sauce. On the packaging, Heinz has also listed it as ‘Tartare Sauce’, bringing back the nostalgia.

The Tartare sauce has been a classic to seafood dishes like the fish and chips, and Heinz has described the new condiment as “fresh and herby” which was “posed to become Britain’s new go-to pairing for fish dinners - and, of course, the nation’s beloved dish, fish & chips.”

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