This Morning and Loose Women set for budget new home in desperate 'cost-cutting mission'

ITV programmesThis Morning, Loose Womenand Lorraine will reportedly have a new home after filming at the Television Centre in Shepherds Bush in west London for the last seven years. The cost-cutting move comes a few weeks after staff at the broadcaster were hit with news that there would be redundancies amid huge changes for ITV.

It has been a tough time for ITV's Daytime hosts and crew - after it was revealed there would be huge changes both behind the scenes and on the shows.

Lorraine Kelly's self-titled programme will be cut by in half next year, to just half an hour a day and will only air 30 weeks of the year. Loose Women will keep its hour show - but again, it will be cut to just 30 out of 52 weeks a year.

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Good Morning Britain will benefit from the change, extending 30 mins to 9.30am each day - and will be produced by a different team than the other shows - Lorraine, This Morning and Loose Women.

And now, it has been reported that Loose Women, This Morning and Lorraine will be moved to The Hospital Club in Covent Garden, central London.

A source told The Sun: "ITV are on a major budget saving mission and have landed a new deal to film ITV Daytime at what was The Hospital Club.

"It's quite apt really as I'm sure they hope the move to the former hospital will breathe some life into their programme budgets. All three of their main shows, Lorraine, This Morning and Loose Women will be based there... in the basement where there's a state of the art studio."

The insider said the changes are "needed to keep up with the ever evolving world of TV but it's a far cry from the plush life stars have become" used to at the Television Centre.

Speaking to The Mirror, a source said: "We have always said that when the changes to our daytime schedule take place in 2026 that Lorraine, This Morning and Loose Women will broadcast from a new central London location. The new studio is not yet confirmed and when it is we will obviously communicate that news to our staff first."

Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, announced the initial changes last month, where he had said the changes were necessary to "generate savings".

He said about the scheduling changes: "Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.

"These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever."

Sources have told The Mirror: "It’s not a case of viewers seeing less of their shows… it’s impossible to see how the high standards will remain the same. Some staff believe Loose Women and Lorraine in particular will enter a death spiral… it’s just so sad. Just a handful of people will be working on each of those two programmes which has huge ramifications for how they are going forward.

"If that’s the case, will Loose Women really still have a live audience…will there be the capacity for that? Everyone doubts it, not least because of the manpower needed to oversee it. Also, there is a huge amount of background work which goes into securing guests… in the new climate how does that continue with barely any staff?"

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