The latest episode of provided more shocks as the housemates made their latest nominations, complete with an unexpected twist that has viewers up in arms.
Fans of the reality show are voicing outrage from their sofas, bemoaning that the introduction of a new regulation this season has 'ruined' the integrity of the nomination process.
The current season has thrown a curveball with the concept of a Head of House each week, bestowing upon them the ability to sway events within the house walls.
Although typically rewarded with perks, these power players have frequently used their clout to dramatically alter the outcomes of the nominations.
Khaled, Ali, Dean, and Emma have previously accepted the mantle of power, with some of their controversial choices fuelling discord and clashes among the contestants, reports .
Marcello has emerged as the latest Head of House, shocking his peers and viewers alike with a game-changing verdict which overturned the expected nomination results.
In this week's intense proceedings, residents only required a pair of nominations to be at risk of being ousted in a double eviction scenario looming at week's end.
Initially destined for the exit was Thomas, however, Marcello intervened, rescuing him and instead nominating Baked Potato who had escaped prior nominations for eviction.
Disgruntled fans are expressing their disdain for the Head of House gimmick, suggesting that it has spoiled the essence of nominations.
A perturbed fan took to social media exclaiming: "I never want Big Brother to do this head of house again btw, it has completely ruined nominations all series." (sic)
Another fan expressed their frustration, lamenting: "What's the point of nominating when they don't count for anything. This head of house thing makes the entire experiment pointless. It takes the fun out of it. This series has been quite flat and not really memorable compared to last years." (sic)
Meanwhile, a different viewer remarked: "I hope this head of house twist doesn't come back every series. Feels a lot." (sic)
Lily, Emma, Ali, Khaled, and Baked Potato have emerged as the latest nominees, teetering on the cliff-edge of eviction with their destinies now in the unpredictable hands of the viewing public.
The countdown is on, as eviction voting gears up to go live exclusively via the Big Brother app where audiences wield the power to decide who gets shown the door in this high-stakes television extravaganza.
As the week barrels towards its climactic end, Friday night promises to deliver the intense drama of the latest departures. Hot on the heels of the show, presenters AJ Odudu and Will Best will catch all the raw, post-exit emotions live on the companion aftershow.
Big Brother continues tomorrow at 9pm on ITV2 and ITVX.
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