
A TikTok user from the UK visited a while on holiday and showed off the store's whole Disney-dedicated floor. Creator @allthingsdisney took viewers on a journey through the impressive in Orlando, , and described it as "amazing". Primark has stocked merchandise for many years, including plush toys, bed sets, pyjamas, clothes and homewares.
However, this TikTok creator was taken aback when they explored the whole second floor of this Orlando Primark, finding that the entire thing was stocked with Disney merch. introduction to American shoppers, with the retailer having only opened its first US store in Massachusetts in 2015. Since then, it has opened more than 25 stores across the US, with this Orlando branch officially opening in 2024.
As she shows off the Disney-dedicated floor, the video creator said: "I mean, what more could you want? It was amazing."
She continued: "We need this back home for certain. The prices were much the same as what you would find in Primark [in the UK] and that's not really why I went in. I went in to have a look at all of the Primark Disney merch that was all in one place to see if I could find anything that I liked or hadn't seen before.
"I was really impressed with the bags and the pyjamas. I brought too many home to be quite honest."
She added: "My advice would be that if you really want to kit out your wardrobe, especially with children, go to this Primark which is in the Florida Mall before you start your holiday because you could really kit yourself out. And you can buy bubble wands, you can buy headware, you can buy ears, you can buy teddies, you can buy drinks bottles, you can buy everything that is Disney related that you will need for your park days."
Primark's Orlando store has been open since August last year and had the aim of positioning itself as "Orlando's newest one-stop-shop for Disney and Marvel fans to find affordable fashion and accessories", considering its close proximity to , a popular destination for British tourists.
As the store officially opened its doors, Sarah Jackson, Global Director of License at Primark said: "Primark has developed a long-standing collaboration with Disney over the last 11 years. Today we are excited to take the next step in our collaboration and bring Orlando shoppers Disney and Marvel-inspired collections at the prices that Primark is known and loved for.
"The dedication of an entire Disney and floor is a first for Primark, delivering an unparalleled experience, and is certain to be a huge hit with our customers."
The TikTok user's video shows merch for fans of a number of Disney titles and characters such as Mickey Mouse, Lilo & Stitch, Toy Story and Beauty and the Beast.
Other TikTok users took to the comments section of the video to share their thoughts. One person wrote: " Loved this Primark. We were there opening day, they had a DJ and people were queuing out of the door to get in."
Another commented: "Oh my God, we need this back at home. I'm a big Disney Stitch fan."
A third wrote: "I'd like to spend a whole day in there."
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