MUMBAI: National Payments Corporation of India ( NPCI ), the organisation driving innovation and powering India' s digital payment revolution, has announced a partnership with The Times of India (TOI) to launch a nationwide campaign focused on digital payment safety .
At the heart of this campaign is one of India's most enduring cartoon characters, R K Laxman's iconic Common Man , who will play a key role in spreading awareness about digital payment fraud .
The Common Man, who has been a quiet observer of Indian society for decades, will now step into a new role as the relatable face of this campaign. In this campaign, he represents the millions of Indians who may feel overwhelmed by the intricacies of digital payments but are eager to learn and adapt. With his signature blend of wit and humility, Common Man will guide the public through practical tips and advice on how to avoid scams and ensure safe digital transactions.
This initiative aims to spread awareness about the different types of digital payment frauds-ranging from phishing and OTP scams to fake apps-and to arm users across all demographics with the knowledge they need to conduct secure transactions through UPI. By leveraging the emotional connection and trust that the Common Man commands.
NPCI aims to make the message of digital payment safety both impactful and memorable. Speaking on the initiative, Dilip Asbe , managing director and CEO, NPCI, said, "We are happy to partner with The Times of India, and their iconic character, the Common Man, in our mission to raise awareness on the importance of digital payment safety. With the growing reliance on digital transactions, it is crucial for users to stay informed about the risks and the best practices for secure payments. This campaign seeks to empower every individual with the knowledge to protect themselves from scams while making the learning process enjoyable and engaging."
At the heart of this campaign is one of India's most enduring cartoon characters, R K Laxman's iconic Common Man , who will play a key role in spreading awareness about digital payment fraud .
The Common Man, who has been a quiet observer of Indian society for decades, will now step into a new role as the relatable face of this campaign. In this campaign, he represents the millions of Indians who may feel overwhelmed by the intricacies of digital payments but are eager to learn and adapt. With his signature blend of wit and humility, Common Man will guide the public through practical tips and advice on how to avoid scams and ensure safe digital transactions.
This initiative aims to spread awareness about the different types of digital payment frauds-ranging from phishing and OTP scams to fake apps-and to arm users across all demographics with the knowledge they need to conduct secure transactions through UPI. By leveraging the emotional connection and trust that the Common Man commands.
NPCI aims to make the message of digital payment safety both impactful and memorable. Speaking on the initiative, Dilip Asbe , managing director and CEO, NPCI, said, "We are happy to partner with The Times of India, and their iconic character, the Common Man, in our mission to raise awareness on the importance of digital payment safety. With the growing reliance on digital transactions, it is crucial for users to stay informed about the risks and the best practices for secure payments. This campaign seeks to empower every individual with the knowledge to protect themselves from scams while making the learning process enjoyable and engaging."
You may also like
CEC Rajiv Kumar stranded near Munsiyari after forced copter landing
Liam Payne's ex Maya Henry breaks silence on One Direction star's tragic death
IAF Fight Lieutenant, Captain wife die by suicide 250km apart
Liam Payne's last public appearance in Buenos Aires supporting One Direction's Niall Horan
Perishers - 17th October 2024
Shock new migrant tactics revealed as Channel smugglers look for new UK routes
Asylum backlog would've spiralled due to Tory policies including Rwanda plan, report shows
Outlander fans 'baffled' by Jamie Fraser's risky actions in new season 7 part 2 clip
Shower screen limescale clears in under 1 minute with 1 natural item that 'beats vinegar'
TikTok Video Of Liam Payne's Ex-Fiancée Maya Henry Goes Viral After His Death
PM becomes 1st 'active member' during BJP drive
Poll official: No complaint yet on 'vote jihad'
Uttarakhand moves to stop 'spitting' in food, issues norms for eateries
Congress may pledge Karnataka-like '5 guarantees' in Maharashtra
Liam Payne's tragic 'secret struggles' away from One Direction as singer dies aged 31
Maharashtra polls: BJP discusses candidates at Central Election Committee meet, list likely to be announced within a week
KSI joins Britain's Got Talent judges on red carpet for new season's auditions
Daily Horoscope for Thursday, October 17, 2024, for all zodiac signs by astrologer Vinayak Vishwas Karandikar
How To Clean a Sofa at Home Without a Vacuum Cleaner
"Black Alien" pierces amputated nose hole in latest grisly body modification